In an official statement send to media outlets, the company stated that the claims made in the video “are unequivocally false” and that their pizzas are “made fresh in restaurant.” Once the company saw the video, they asked Dawson to take it down because it gave out false information. This became the cause of much controversy between CEC Entertainment, Inc., the chain’s parent company, and Dawson. Sure enough, the pizza did not make a perfect circle it seemed as if different pizza slices were put together to create a “new” pie. Cheese’s and ordered a few pizzas to see if they were in perfect shape or not. Of course, Shane Dawson being Shawn Dawson, he headed into a Chuck E. He wondered if employees would grab the uneaten pizza slices from previous customers’ tables and simply “glue” them back together with cheese, only to re-serve the food to other customers. Some pieces would be longer than others, the pizza crusts would never align with each other, and the “cuts” seemed oddly off. The pizza would never form a perfect circle. Cheese’s as a kid, but he realized something odd about the pizza that made him question it. He stated that he would often go to Chuck E. On February 11, YouTuber Shane Dawson uploaded a video of conspiracy theories, one of which involved the pizza at Chuck E. This chain has now been around for 42 years, but recently it has been in the news for a rather disturbing question: does Chuck E. Cheese’s - the ever-popular center of entertainment that lures children in with flashy games, prizes and, of course, copious amounts of pizza. Considering the chain has gained some positive momentum after several years under a new strategy, its future appears to be bright.We all know of Chuck E. Cheese also has plans to offer mobile ordering, WiFi in all locations, augmented reality games and mobile games as well as licensing of merchandise, Leverton said. The company is looking into increasing ticket payout since it realized that parents tend to spend more when their kids win tickets.Ĭhuck E. The platform has also been a great way for the company to see which games are being played and how often. It currently has a price grid that takes into account cost of living in certain areas. Leverton said the company may look into refining pricing to its Play Pass program and adjusting price depending on the weather or traffic. CEC has posted positive same-store sales over the last four quarters, with the company expected to report a same-store sales increase of 7.7% for the first quarter of 2019, according to the press release. It’s also been remodeling locations and improved its menu, Leverton said, which could give it a competitive edge. A few years ago it did away with its token system and created a Play Pass that uses timed play or points. Cheese focused on improving its offering after it realized that trampoline parks and bounce houses were opening up in cheap real estate abandoned by restaurants and retailers, taking away business, according to Restaurant Business. The adult eatertainment chain has been revamping and trimming its menu and focusing on rolling out games related to popular movies, and its paid off - with revenue and same-store sales rising during Q4 2018.Ĭhuck E. Dave & Busters underwent a transformation after declining same store sales peaked at a negative 5.9% in Q4 2017. Cheese has been no different, investing in remodels and a revamped token and pay system. Cheese is targeted to kids 2- to 12-years-old.Įatertainment restaurants have been undergoing a bit of a revamp lately, and Chuck E. Peter Piper Pizza, which it acquired in 2014, targets adults with older kids of about 10- to 16-years-old. This merger seems to be coming at a good time, as CEC Entertainment CEO Tom Leverton hinted during the acquisition webcast that the company may also buy other family entertainment brands, some that might be aimed at new, older demographics for the company.
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