![]() ![]() “EROTIC G-SPOT DRINK” is a federally registered trademark for sports and isotonic drinks.ĮNERGIZING GIMME A G has been approved for publication as a trademark for energy drinks. G ENERGY MADE FOR WOMEN is a federally registered trademark for fruit drinks.ĮLIXIR G is a federally registered trademark for non-alcoholic cocktail mixes. G is a proposed trademark allowed by the U.S. G JUICE already is a federally registered trademark for sports drinks and other beverages. G5 is a federally registered trademark for soft drinks, again, not to be confused with G2. G3 is a federally registered trademark for fruit juice, not to be confused with Gatorade’s G2. G is a trademark approved for publication by the U.S. G already is a federally registered trademark for bottled water too. G by G PURE ENERGY already is a federally registered trademark for an energy drink. For example, just picture the makers of these beverage products collectively raising their glasses in answer to Gatorade’s bold question “What is G”? This may be especially good advice when competitors and other sellers of related products are able to truthfully answer the question posed in their favor, and “steal your thunder,” or perhaps “lightning,” as the case may be. A related and good rule of thumb for marketers might be: Don’t ask a question, if you don’t know and - perhaps more importantly - if you can’t own the answer. You might be interested to know that trial attorneys are taught not to ask questions - at trial - if they don’t know the answer. Most recently, Gatorade® has embarked on a massive teaser ad campaign - apparently to re-brand Gatorade® - asking, “What is G?” - a question that begs answering in the mysterious ads. They used to ask, “Is it in You?” The “it” being Gatorade®, of course. The makers of Gatorade® apparently like to engage consumers by asking questions. ![]()
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